“I'm sure there are some, but my family all thinks it's hilarious. But he admits that when it comes to his Luigi Primo persona if people are offended, he hasn’t caught wind of it. That’s not easy to do, especially in a world where everyone is offended about everything. Now he’s bringing that joy to fans who aren’t taking themselves too seriously. Those two things together provided me with the calling, and by pursuing it and focusing on it with a light grip so that I can still have time to take care of the other things in my life, like my family, it's become my preeminent joy. So pizza wrestling is something that I tried and thought would be fun, and it ended up becoming something I was passionate about, and also, people told me that this is something that's meaningful to us, so continue doing it. But now, I feel that a calling is something that you're both passionate about doing and that other people enjoy, that they have called you to do it. “When I was younger, I thought a calling was something you really liked to do, and you liked to do it more than anything. “To me, it's a calling,” he said of pro wrestling. Your face is gonna get deformed.’ And that sort of scared me off.”Įventually, Primo took his passion from one ring to another, and this time, his face is going to stay the way his mom and dad gave it to him. “I told my mom, ‘I think I want to be a boxer.’ She said, ‘Don't do it. “I had a pair of gloves, and me and my brother would practice, and I got pretty good on the speedbag,” he recalled. He even thought of boxing at one time until his mother killed that idea quickly. Yes, Luigi Primo is actually of Italian descent, with his family coming from Genoa and Naples to settle in New Jersey and then move to California.Īs a child, the entertainment bug bit Primo early, and whether it was playing music, doing plays with his friends, or being in bands, he loved the spotlight. And while so many gimmicks in pro wrestling fall flat, Primo’s works due to an authenticity that comes from a decade of making and delivering pizza, along with his Italian American heritage. It's the oldest trick in the book in entertainment and art. You don't necessarily want to go to a show and see someone who's like, 'You're gonna see my pain!' It's much easier to get into if somebody is like, 'I make a the pizza.' And my performance, my goal, now that I've got you, is now I've tricked you into showing you my pain. But people have responded to this character for a reason. “Some people think it should be a purely sport competition-based thing and that gimmicks don't have any place there. “I think a lot of people want to be very self-serious because a lot of them are very serious athletes, and I understand that and I respect that different people have different perspectives about what wrestling should be like,” said Primo. “I have bookings right now all over the world, so I've got to make sure I'm diligent with preparing for that and hopefully get to do a triumphant return in the home promotion of PWR next year,” said Primo, who got another big career boost when he appeared for the AEW (All Elite Wrestling) promotion on their Dynamite show in September.īut what is it about Primo that has captivated the public? He obviously has talent in the ring and the pizza chef schtick is catchy, but maybe that in a modern pro wrestling world where diehard fans scream for hardcore authenticity, he’s actually making people smile while he entertains them. Primo expects PWR to be back and running in the spring of 2023, but in the meantime, he’s busy not just with his day job, but with a wrestling career that has taken off after seven long years. That traction came at a perfect time for Primo, whose work with the Austin promotion Party World Rasslin’ was put in a holding pattern after the venue where they held their events shut down. This is something I have no experience with, and I have been utterly blessed beyond my wildest dreams to have this extremely silly video get so much traction.” That's when I was like, this is out of control. The next day, the Saturday, I'm in the locker room at a wrestling show and I go up to the promoter and I show them a comment on the video from Mark Zuckerberg. “Then, I'm in uncharted territory, but it's not totally outside my expectations because I know how the news cycle goes with wrestling, and it made sense to me what was happening. “The next day, it's start going up to thousands and thousands of views and people start sharing it,” he recalls.
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